ABRUZZO

Giulio Ferrari (1930 ca.)
Potenza 1900 - Rome 1990


The artist started creating posters for travel destinations of Italy and its colonies in the 1930s.This poster of the Abruzzo Regions highlights Ferrari's propensity for unconventional design in his creations.

 

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AOSTA

 

Giuseppe Magagnoli
Bologna 1878 - Milan 1933


MAGA - from the first 2 syllables of his last name - was the name of the ad agency founded by the Magagnoli in the 1920s. Through this, which operated both in Italy and France, he was able to recruit some of the best artists of that era.

 

 

 

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ASCOLI

 

 

Anonymous (1932)

Poster of Piazza del Popolo, in Ascoli Piceno, in the Region of Le Marche. Historian Antonio Rodilossi described this as "one of Italy's most harmonious piazzas, pedestrian haven, and heart of the historic center".

 

 

 

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ASSISI

 

Vittorio Grassi (1926)
Rome 18781958

Working at Banca d'Italia, the artist developed an interest in printing methods and nurtured his passion for painting, in particular landscapes.
He later co-founded the Architecture Department at the University of Rome. Grassi created drawings and illustration for prestigious architectural publications, as well as designing furniture, glasswork and ceramics. The artist became successful also a set designer. His interest in graphic design produced a series of posters and stamps for various public agencies, including ENIT and the Italian Railroad System.

 

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BOLOGNA

Severino Trematore
Foggia 1895 - 1940


Following a career as a succesful artist of portraits and landscapes, Trematore began doing commercial work in the 1920s for Barabino & Graeve, which included the design of travel posters and brochures. Arrested in London during War World II, the artist died while being deported to Canada on an unmarked Red Cross ship torpedoed by the Germans in the Atlantic.

 

 

 

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CAPRI

Mario Puppo (1954)
Levanto 1905 - Chiavari 1977


While in Paris in the 1930s, thanks to his creative genius, Puppo was tapped to design the movie poster for the All Quite on the Western Front. His successful career spanned many decades and many different genres that came and went - Art Deco, Futurism, Cubism, Abstract Art and Surrealis - all embraced by Puppo. For 30 years, from 1930 to 1960, most of his efforts went to create travel brochures and posters for ENIT and the Italian Railroad System.

 

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FIRENZE

Vittorio Grassi (1955)
Rome 1878 - 1958


Working at Banca d'Italia, the artist developed an interest in printing methods and nurtured his passion for painting, in particular landscapes. He later co-founded the Architecture Department at the University of Rome. Grassi created drawings and illustration for prestigious architectural publications, as well as designing furniture, glasswork and ceramics. The artist became successfull also a set designer. His interest in graphic design produced a series of posters and stamps for various public agencies, including ENIT and the Italian Railroad System.

 

 

 

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GARDA

 

 

Mario Puppo
Levanto 1905 - Chiavari 1977

 

While in Paris in the 1930s, thanks to his creative genius, Puppo was tapped to design the movie poster for the All Quite on the Western Front. His succesful career spanned many decades and many different genres that came and went - Art Deco, Futurism, Cubism, Abstract Art and Surrealis - all embraced by Puppo. For 30 years, from 1930 to 1960, most of his efforts went to create travel brochures and posters for ENIT and the Italian Railroad System.

 

 

 

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GENOVA

 

 

Guido Zamperoni
Milan 1912 - 2003


Zamperoni was a self-taught illustrator and comic book artist, whose work included illustrations for the Italian version of famous books by Stevenson, Jack London and Salgari. He also created famous ads for Rolls Royce, KLM and many more. A short animation work by him won an award at the Venice Film Festival in 1949.

 

 

 

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ITALY

 

 

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board. 

 

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ITALY

 

Carlo Dradi

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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ITALY

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board 

 

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ITALY

Alerbo Moroni

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board

 

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ITALY

Ruggero Alfredo Michahelles 1935
Florence 1898 - 1976


After studying art in Italy and creating caricatures for the daily La Nazione Michahelles resumed his studies in Europe, specifically in Paris and London, where he worked with famous artists. The travel posters he created borrow from the realism of the photographic medium which is incorporated into the artist's vision.

 

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ITALY

I. Gnagnatti (1963)

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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ITALY

Martelli Studios (1955)

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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ITALY

A. M. Cassandre (pseudonym of Adolphe Jean-Marie Mouron)
Kharkiv 1901 - Paris 1968


Cassandre was an eclectic and ingenious graphic artist, set & type designer, and painter whose career spanned across decades. His creations go from travel posters for international clients to type-face design, as well as covers for prestious fashion magazine Harper's Bazaar. Cassandre is the designer behind the Yves Saint Laurent's logo.

 

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LECCE

Domenico Delle Site
Lecce 1914 - Rome 1996


An artistic child prodigy, Delle Site started studying art formally at 12 and entered the Fine Arts Academy in Rome at 16. In addition to having been showcased at the Biennale in Venice, the Quadriennali Romani in the 1950s and in New York in 1956, the artist's work is on permanent display at Museo Caproni in Trento.

 

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MERANO

Sergio Franciscone
Turin 1912

Franciscone entered an Italian ad industry which was in full swing and worked with some of Milan, Florence and Turin's top companies. His most famous work was the 1939 poster for Rabarbaro Zucca - the Italian digestif - still in use today. Franciscone was also co-founder of the ULTRA ad agency.

 

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MILANO

Armando Pomi
Filottrano 1895 - Milan 1950


After an early career as an art student and then art teacher, Pomi immersed himself in commercial advertising and worked for clients such as Thermogen, Bayer's aspirin and Zundapp motorcycles. In 1937 Pomi co-founded the ACTA ad agency and launched Cinemalia, a magazine dedicated to movies.

 

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MONTECATINI

Mario Puppo
Levanto 1905 - Chiavari 1977


While in Paris in the 1930s, thanks to his creative genius, Puppo was tapped to design the movie poster for the All Quite on the Western Front. His succesful career spanned many decades and many different genres that came and went - Art Deco, Futurism, Cubism, Abstract Art and Surrealis - all embraced by Puppo. For 30 years, from 1930 to 1960, most of his efforts went to create travel brochures and posters for ENIT and the Italian Railroad System.

 

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NAPOLI

Mario Puppo
Levanto 1905 - Chiavari 1977


While in Paris in the 1930s, thanks to his creative genius, Puppo was tapped to design the movie poster for the All Quite on the Western Front. His succesful career spanned many decades and many different genres that came and went - Art Deco, Futurism, Cubism, Abstract Art and Surrealis - all embraced by Puppo. For 30 years, from 1930 to 1960, most of his efforts went to create travel brochures and posters for ENIT and the Italian Railroad System.

 

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NUORO

Mario Puppo
Levanto 1905 - Chiavari 1977


While in Paris in the 1930s, thanks to his creative genius, Puppo was tapped to design the movie poster for the All Quite on the Western Front. His succesful career spanned many decades and many different genres that came and went - Art Deco, Futurism, Cubism, Abstract Art and Surrealis - all embraced by Puppo. For 30 years, from 1930 to 1960, most of his efforts went to create travel brochures and posters for ENIT and the Italian Railroad System.

 

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PALERMO

Paolo Paschetto (1925 ca.)
Torre Pellice 1885 - Turin 1963


Born in Piemonte, the artist graduated from the Academy of Fine Arts in Rome. Among his his important achievements, besides his graphic and fine artists creations, was the winning design of the symbol of the Italian Republic, born in 1948.

 

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ITALIAN RIVIERA

Mario Borgoni
Pesaro 1869 - Naples 1936


Borgoni lived through the birth of Italian advertising and was among the first artists to transition to the commercial side of art from a background in fine arts. He forged a long-lasting partnership with Richter & C. starting in 1905. ENIT was founded in 1919 and Borgoni, as artistic director at Richter, put his unmistakable imprint on may of the Agency's first travel posters. The Italian Railway System soon followed suit and more beautiful travel destitation posters were created.

 

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ROMA

Anonymous - Circa 1935

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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TORINO

 

Tappa-Crea - Circa 1949

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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VENEZIA

Circa 1930

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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VERONA

Tappa Crea - Circa 1928

ENIT posters - often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) - were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.

 

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