Italian Government Tourist Board - North America

 NEWSLETTER # 142 - April 8th, 2011

 

 uito dell’indagine 2010 Readers’ Choice Award, condotta da Performance

 2010 Readers’ Choice Award

 of Performance Media Group

has been assigned to the

Italian Government Tourist Board North America

as the Number One of European National Tourist Boards

 

For the second consecutive year the Italian Government Tourist Board has been selected by the  readers of tourist magazines of Performance Media Group  as the best favorite tourist office in Europe. The Travel Agents appreciated the promotional activities of the Italian Tourist Board, above all the yearly Italy Symposium which brings over than 300 travel agents to a particular Italian region at a time.

In fact the Symposium brings the agents in attendance in touch with hoteliers, land operators and other travel suppliers as well as about 20 U.S.- based wholesalers who sell Italy. The program includes educational tours, workshops, seminars, cooking and wine demonstrations, and cultural events. The idea of giving to the agents a broad idea of the values in Italian tourism, such as art, history, wine and cuisine, in the context of a specific region is very much appreciated by the US Travel Agents, and, in a destination in which lifestyle plays such a vital rule in its appeal, this is exactly considered the right approach.

Among other relevant activities the Italian Tourist Board realizes yearly numerous Seminars for Travel Agent, in 2010, 28 Seminars across the USA with a participation of no less than 2,400 Travel Agents .

The Italian Government Tourist Board also uses its US offices  to sponsor a prolific schedule of interesting presentation of various Italian regions. 

The Italian Government Tourist Board also uses its US offices to sponsor a prolific schedule of interesting presentation of various Italian regions. 

The Italian Government Tourist Board thanks the Travel Industry and Performance Media Group for choosing Italy as one of the premiere vacation destinations for the US tourists.

 

 

 

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